|
Site
Audit & Evaluation
We
can conduct a modular or full audit of your existing site
to evaluate its current effectiveness and impact. These
audits will provide you with an objective and impartial
analysis of your site with practical recommendations.
Design
Audit
We
will evaluate the overall design based on the customer’s
objectives to assess its visual impact on the intended
audience. This includes reviewing the appropriateness of
the types of images and fonts used on the site. We also
ensure that redundant features and detractions such as
animated gifs, block capitals and blinking text are not in
use.
Structure
Audit
We
will review the site structure in terms of its navigation,
layout, heading classification and hierarchy. This is to
ensure that information is logically laid out and easy to
find.
Content
Audit
In
the content audit, we will review the site content to
gauge its overall effectiveness. This includes basics such
as spelling, grammar and punctuation. We also look for the
use of page titles, valid hyperlinks, broken links and table of
contents.
Compliance
Audit
During
a compliance audit, we will review the accessibility and
compliance levels of the site to ensure that relevant web
accessibility guidelines are met. This ensures that the
site will appeal to and reach the largest possible
audience. The ultimate objective here is to ensure
simplicity, clarity and performance.
Ranking
/ Visibility Audit
How
visible is your site on the most popular search engines,
reference sites and web directories? What are your target
customers searching for online? We will review the search
phrases and words which attract more customers and examine
the exact search phrases target prospects are using. We
also look at your rank for the top search phrases and
words within your industry or market segment?
Competitor
Audit
In
order to beat your competitors online, you need to
understand their online marketing activities. We will
examine the web sites and online marketing activities of
your closest competitors and produce a short report
summarising the findings.
Usability
Audit
In
measuring the effectiveness, efficiency and satisfaction
with which site visitors and web users perform certain
tasks on your website, we can make recommendations on how
these processes can be improved.
Contact us now at
info@colorfil.com
| 
