For instance, a new packaging design is being introduced for all aftermarket products on the market. The product packaging has been harmonized with the updated Hengst corporate design, while still maintaining the unmistakable Hengst layout.

In future, Hengst’s ever-increasing international involvement will be reflected in the use of six languages on all packaging: English, German, French, Spanish, Russian and Arabic. 

In addition, product applications will be clearly illustrated by pictograms on the packaging. Positioned next to the Hengst type designation, which will appear in larger type, each pictogram will indicate the relevant application, for oil, fuel, cabin interior or air filtration. These pictograms will also be used throughout the catalogs and on the Internet, so as to ensure a uniform, consistent market presentation.